Latest news and articles
Stay updated with our latest articles, insights, and news. Explore helpful tips, trends, and ideas in our blog.
Mobile Ecommerce Anti-Fraud Benchmarks
Around a third of mobile app traffic is invalid — and in e-commerce, most of it hides in numbers that look normal. Traffy's benchmark guide shows the KPI ranges that separate clean traffic from fraud, with real examples and the metric combinations that give it away.
Checklist: How to Scale E-Commerce Apps via Full-Lifecycle Attribution
Your dashboard says one thing, your bank account says another. This 7-step checklist by Traffy and Affise shows how to close that gap — and scale e-commerce apps on real, verified revenue.
World Cup 2026: How to Scale In-App Traffic and Retain Players After the Final
A month after the 2026 World Cup final, we break down what really happened to the auction, creative performance, fraud, and player retention — install volume up 380%, Reg2FTD up to 48–52%, and Day-30 Retention 24% above market average.
How to Build a High-Converting Ad Creative Strategy for Mobile Apps | Traffy
Learn how to build a performance creative strategy for mobile apps — format selection, A/B testing, creative rotation, and scaling what works across GEOs.
iGaming User Acquisition: How to Scale Player Acquisition Without Killing ROI | Traffy
A practical guide to iGaming user acquisition in 2026 — channels, KPIs, creative strategy, anti-fraud, and how to scale player acquisition without destroying margins.
Programmatic vs Manual Media Buying: What Works Better for Mobile Apps in 2026 | Traffy
Programmatic vs manual media buying for mobile apps — understand the real differences, when each approach works, and how performance teams combine both in 2026.
CPI vs CPA vs ROAS: Which Mobile Marketing Metric Actually Matters? | Traffy
CPI, CPA, ROAS — mobile marketers track all three, but few understand which metric drives better decisions. Here's what each one tells you and when to use it.
How to Detect and Prevent Mobile Ad Fraud Before It Drains Your Budget | Traffy
Learn how mobile ad fraud works, which signals expose invalid traffic, and how to build an anti-fraud strategy that protects your UA budget at scale.
Mobile User Acquisition: The Complete Guide for App Marketers in 2026 | Traffy
A practical guide to mobile user acquisition in 2026 — channels, KPIs, creative strategy, and how to build a scalable UA strategy for your mobile app.
What Is In-App Traffic and Why It Outperforms Other Mobile Channels | Traffy
Discover what in-app traffic is, how in-app advertising works, and why mobile marketers are shifting budgets to programmatic in-app channels in 2026.
Traffy Case: 15,000+ FTD in 2 Months for 1xBet — Scaling In-App Traffic & ROI Optimization in Africa (NG, KE, GH)
Africa is a high-potential macro-region in iGaming, but working with in-app traffic here requires a systematic approach and precise analytics.
How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads
This case highlights the impact of systematic optimization in Moloco Ads for the Betting vertical.
How to Reduce CPI and Increase App Installs: Practical Guide
High CPI (cost per install) is one of the biggest challenges in mobile marketing. Lowering CPI while maintaining quality is key to scaling profitably.
Best Traffic Sources for Mobile Apps in 2026: Paid, Organic & In-App
Choosing the right traffic sources can make or break your app growth strategy. In 2026, the landscape is more competitive — but also full of opportunities.
Performance Marketing vs Brand Marketing: What Drives Better Results?
What is the best strategy for business nowadays?
How to Measure Marketing Performance: Key Metrics (CPI, CPA, LTV, ROAS)
Without clear metrics, you can’t scale efficiently. Performance marketing relies on data to make decisions.
Traffic Quality Audit and Ad Fraud Detection
In performance marketing, traffic quality is just as important as volume. Ad fraud silently drains budgets by generating fake installs, simulated events, or manipulated attribution data.
Media Buying and Programmatic Advertising Explained
At the center of this ecosystem is programmatic technology — a system that uses real-time auctions to match advertisers with available ad inventory in milliseconds.
User Acquisition for Mobile Apps: Proven Strategies to Scale Profitably
User acquisition (UA) is the foundation of mobile app growth.
Top Performance Marketing Strategies for Fast-Growing Apps
Fast-growing apps win by combining creative velocity, smart targeting, and aggressive testing.
Performance Marketing Explained: How to Maximize ROAS
ROAS (Return on Ad Spend) measures how much revenue you generate for every dollar spent on ads.
App Growth Marketing Framework: The Complete Guide to Scalable Mobile Growth
App growth marketing is not just about driving installs. It’s about building a full lifecycle system that turns new users into long-term revenue.
Mobile User Acquisition Strategy: How to Increase App Installs Profitably
Mobile user acquisition is not about getting the cheapest installs. It’s about acquiring users who stay, engage, and generate revenue over time.
In‑App Advertising: The Most Scalable Traffic Source for Apps
In‑app advertising means showing ads inside mobile applications instead of websites. Because users are engaged and authenticated, data signals are significantly stronger than web traffic.
What Is Performance Marketing? Complete Guide for Modern Businesses
Performance marketing is a results‑based advertising approach where advertisers pay only when a specific action happens — install, registration, deposit, or purchase. Instead of buying exposure, companies buy outcomes.